Are You Hunting Blind in the Dark With Your Local Advertising?

What do you use to do your advertising?

Do you spend money on Yellow Page ads?

Do you buy spots on the radio?

Do you use ValPaks?

Do you buy space in the newspaper?

Probably you use these methods… one or all of them.

However if you are like most business owners, you might as well be taking the money and flushing it right down the toilet.

You'd have more fun blowing it in Vegas.  And at least you'd be having fun (until you see the credit card statement).

We know one guy who is spending $34,689 a year on Yellow Page Ads and when we asked him "exactly how much of your traffic comes in from Yellow Page ads" he had no answer other than "well we think it works."

It sure is a pretty ad … so many pretty colors… so beautifully designed… so freaking useless.

Of course if you are going to shell out $35k a year, you'd better at least pretend in your own mind that it's a good investment.

The same thing happens with radio spots, newspaper ads, classifieds, local or regional advertising.

You buy those spots because, well, because that's what people do, and because you are used to doing that.

It's "the way things are done."

What are you getting for your hard-earned money?

Maybe something, maybe "F-all" (probably the latter).

But you don't know because you aren't using measuring or testing techniques.

You literally have no eay of knowing if your advertising efforts are working or failing other than guessing.

That's why we call it hunting blind in the dark.  

You are just firing into the darkness and hoping you hit something.

Till then, be well

Local Ad Power
 http://www.LocalAdPower.com

-Dr. Max

-Rick Comtois

Tagged as: Business Owners, Credit Card Statement, Darkness, Eay, Hard Earned Money, Hard Money, Having Fun, internet marketing for local business, Investment, Local Advertising, local business internet marketing, local business marketing, Nbsp, Newspaper Ads, Newspaper Advertising, Newspaper Classifieds, Pretty Colors, Radio Spots, Regional Advertising, Shell, Toilet, Traffic, Yellow Page Ads

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