The Mindset You Must Have to Be Successful at Local Advertising

The Mindset You Must Have to Be Successful At Local Advertising

First, here's the mindset you must have.

This is absolutely essential.

If you are going to play a sport, say baseball, you have to know a few fundamentals before you can even get in the game.

You must know bases, positions, how to throw, how to run, how to hit and the rules at a very minimum, right?

So here are the fundamentals of business advertising.

Once we've talked about this I'll show you how to apply it into your offline and online marketing

I put it into an acronym called 

"C.U.S.T.O.M.E.R.S."

C ustomer
U nique value
S urvey
T ease
O ffer
M easure
E valuate
R e-test
S pend wisely

 

C for Customer.  

Your focus needs to be not on your product but your customer.

Who is your ideal customer?  

What do they really want?

Who are they?

Male? Female? What age? Ethnicity?  Customs?  Values?

What are they dreaming about at night or worried about?

What problems do they have that YOU have the best answer and solution to solving?

This focus applies exactly the same whether you are promoting offline or online.

 

We'll look at the "U" tomorrow…

Till then, be well

Local Ad Power
 http://www.LocalAdPower.com

-Dr. Max

-Rick Comtois

Tagged as: Acronym, Baseball, Business Advertising, Business Marketing, C Ustomer, Comtois, Customs, Dr Max, Easure, Ffer, Focus, Game, Lifetime Customers, Local Advertising, local business marketing, Marketing, Marketing Campaign, Mindset, Nbsp, Nique, Sport, Urvey

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