Local Advertising Tips: Why Your Local Business and Not Someone Else’s?

Why should a customer or client patronize your local business rather than your competitor's?

Because you really need the money? LOL

What is going to cause a customer or client to choose you… to return again and again, and tell others about your business?

You might think it is because your prices are better.

That might get you ONE sale but then you have to grind away at the next sale and the next and meantime make lower profits.

You might think it's convenience or the unique products you have.

Well if that's all it took someone could move in next door and have the same products and do the same as you, right?

It's not any of those things.

It's a combination of things you may think of only once in a while, but you need to think of every day.

What is the Customer Satisfaction Advantage you have or as I call it, your CSA?

What makes your business attract customers and keep them coming back?

What do they get in your store or office they really can't get anywhere else?

Well it had better be something important and valuable or they will go somewhere else in a heartbeat.

In the next few days or weeks we are going to be talking about your "Marketing Presence"

Don't have a heart attack when you hear the word "Marketing."

It just means the "message" people receive when they deal with your business.

What is that message?

Is it well we are here but we are a little too busy to help you out? :-)

That's exactly what I experienced at a parts store I went to a couple of days ago.

There were 4 guys behind the counter and they made no effort to treat me as a valued customer.

Well, F them.

There are other parts stores.

See what I mean?

We'll get into that more in upcoming posts.

But I think you get the message, right?

Come on over here and we'll treat you right, I promise

"Live well, do well and be well"

-Dr. Max Vogt

-Rick Comtois

Local Advertising Tips