You are NOT Selling Products or Services… You are selling VALUE

Most business owners have the idea that if they could just find that better mousetrap people would knock down their door to buy it.

Now that could be true to a certain extent, but have you ever tried to invent a better mousetrap?

Obviously I don't mean an actual mousetrap, but whatever would be the "next big thing" in your particular business… the brand new product or way of delivering service.

First of all it's nearly impossible to build a better mousetrap no matter what your field.

And if you focus on that it's very difficult to ALSO focus on building your business.

But there IS a way around this.

Using this way you can build a better mousetrap AND build your business.

You focus on what I've been calling the CSA or Customer Satisfaction Advantage.

You take the wonderful products or services you already offer and then spend quality time discovering and honing what it is that you do and what the most important benefit of it is to your customer or client: then you have a better mousetrap.  Or the same mousetrap but one which people can relate to better.

You help them see that they can't – or don't want to – live without you.

For example if you have a health food store, you don't just sell health food.  Anyone can do that.

What you sell is feeling good about yourself because you are eating well.

Because you are using the right supplements.

So for example every Tuesday at noon, you have a little morning health food seminar.  Doesn't have to be a big deal, just 15-30 minutes, but people are invited to join you, have some tea, try a sample of a product, and get some great information about how to eat healthy.

Give them a sample and tell them all about it.

"New Health Tuesdays" you could call it, or something even better.

The whole idea is to increase the value of having a customer relationship with you.

When you do that you have actually built a better mousetrap.

Something which will build your business the rest of your life and build great connections with your customers who will stick with you for life.

Live well, do well and be well!

-Dr. Max

-Rick Comtois

Tagged as: 30 Minutes, Advantage, Benefit, Better Mousetrap, Business Focus, Business Owners, Csa, Customer Relationship, Customer Satisfaction, Delivering Service, Extent, Health Food Store, Health Store, Nbsp, New Health, People, Quality Time, Supplements, Tea, Wonderful Products

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