When I meet with local business owners for the first
time, the first question I alway's ask is "Are you
currently advertising in any or all of these? (yellow
pages, newspapers,magazines etc)
advertising is working?And then I get the what I call the TROUT LOOK.I know
it's goofy but I'm Canadian and it's fishing season.Unreal but true. Around 95% of local business owners I
meet with have no idea whether or not their advertising
is working.So why do they do it?I ask them and I get the same answer again and again.
“I advertise in the Yellow Pages because all my
competitors advertise there.”Let's be honest here, these hard working local business
owners (many are friends and family) are being RIPPED
OFF by an advertising industry that makes a fortune by
convincing local business owners to buy advertising
that will NEVER and I mean NEVER work.They hire, train and deploy a bunch of slick salespeople
or highly scripted telemarketing staff that get local
business owners to part with their hard eaned cash by
using scare tactics like your competitors are there or
by playing the RATE card game of well I'll give a huge
discount off our published rates.It may be legal but in my mind it certainly is not
ethical.Just because your competitor is advertising there it
does not mean it's working and I assure you from our
research that it's probably not.AND 50% OFF something that does not work means nothing
whether you paid $3000 or the huge discount rate of
$1500.If I sell you a used car for 50% OFF and it does
not get you from point A to point B will you call me
up and thank me that you didn't pay full price or would
you rip my head off?Listen I'm not saying there is anything wrong with
advertising.Done properly with the video marketing
strategies, systems and tools we use here at
LocalAdPower.com I can GUARANTEE you will get a great
ROI on your investment and not only will you see results
you'll actually be able to measure your advertising spend.So the next time your Yellow Page or any ad rep walks
into your local business make it clear that you have no
interest in what your competitor is doing or how mush of a
discount your getting if you sign up today and that You
will only ever pay for results –and that’s what determines
what you are willing to spend.-Rick Comtois
CEO & Founder
Local Ad Power.comAuthor Info: Rick Comtois is the CEO & Founder of
LocalAdPower.com a small online video marketing firm
based in Sudbury.ONTARIO.Canada. Rick & his team at
LocalAdPower.com use the power of online video and the
internet to help local small businesses get more leads,
faster,cheaper and more effectively then any other form
of advertising. Get his FREE special report "Secrets To
Winning At The New Game Of Local Advertising"
here : www.LocalAdPower.com
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